Privacy & your information.
Your information helps us care for your order. This policy explains what we use, why we use it and how to ask for help. Last updated 11 November 2026.
Who is responsible
InfinityLife is a trading name of PIXELPARTY GROUP LTD, registered in Scotland under company number SC854567. The company is the controller of personal information used to operate this service. Contact support@infinitylife.uk for privacy questions, access, correction or deletion requests.
Information we collect
We use the name and email address of the person ordering, delivery details, order and payment references, postal tracking, sample identification, messages you choose to send, and the photograph and certificate created for the order. Gift orders also include the recipient name and gift message. Funeral-home orders include business and family details supplied by the partner. Account holders provide login details; passwords are stored as hashes. Technical records and essential session cookies help keep the website secure.
Why we use it
We use personal information to fulfil the contract for your order, deliver kits and photographs, return samples and send order updates. We use legitimate interests to answer enquiries, protect access, prevent misuse and resolve complaints, balancing these purposes against your rights. We retain necessary accounting and legal records to meet legal obligations. Optional checkout reminders rely on the consent recorded at checkout and can be stopped using the link in the reminder. Agreeing to our ordering terms does not subscribe you to marketing.
Payments and service providers
Stripe processes payments securely. We store payment references and status rather than card numbers. Hosting and storage providers support the website and private files; postal providers receive the delivery details needed for their service. When automated email delivery is enabled, Amazon Simple Email Service delivers our messages. We limit information shared to what the provider needs. If a provider processes personal information outside the UK, we must establish an applicable lawful transfer mechanism and any required safeguards before that processing begins.
Photographs, private links and partners
Your photograph and certificate are linked to the sample supplied for your order. We do not publish a customer photograph or use it in advertising without separate permission. A private order link gives access to personal order information, so keep it secure. Approved trade partners can access the orders they arrange. Referral partners receive limited referral and earning records, rather than access to family photographs or private studio notes. Gifts are managed through the buyer; we do not contact the recipient as a surprise.
Photograph retention and download access
We provide download access for at least 12 months after the final photograph is issued. Please save your own copy of the photograph and certificate. After 12 months we review the need to retain the image files and may remove them once they are no longer needed, with advance notice before ending download access. We may retain relevant files longer where needed to address an active complaint, legal claim or other legal obligation. A purchase does not include a permanent archival service.
Other retention periods
We review unpaid checkout information 30 days after the last checkout activity and remove or anonymise information no longer needed, unless payment is still being reconciled or a dispute must be resolved. We review ordinary enquiries 12 months after the last substantive contact and remove information no longer needed. Necessary accounting records are normally kept for six years from the end of the company financial year they relate to, or longer where the law requires it. We retain the minimum order, consent, sample and certificate records needed for fulfilment, accounting, authenticity records and legal claims, reviewing them against those purposes. These are review periods, rather than promises that all records are automatically deleted on a fixed day.
Deletion requests and backups
Email support@infinitylife.uk to ask for access, correction or deletion. We may ask for proportionate information to verify your identity. We normally respond within one month, explaining any lawful extension or information we must retain. Deletion is not absolute: some accounting, complaint or legal records may need to remain. We apply approved removals to active systems and address backup copies through the applicable backup retention process; data restored from a backup must be checked against previous deletion requests.
Cookies and your choices
We use essential cookies for sessions, security, checkout and account access. Optional advertising or non-essential analytics cookies require the applicable consent before they are used. You may order without creating an account. You can stop optional checkout reminders without stopping the service emails needed to fulfil your order.
Concerns and complaints
Contact support@infinitylife.uk if something does not seem right. You can also raise a data-protection concern with the UK Information Commissioner’s Office at ico.org.uk. We update this policy when the service or its processing changes and will explain material changes where appropriate.