Cookies. Your choice.
Essential cookies help us care for your order. Optional measurement is your choice. Last updated 11 November 2026.
Essential cookies and storage
Session and security cookies keep checkout, sign-in and private access working. The infinitylife_consent cookie remembers your cookie choices for 180 days. Essential local storage also helps keep your preferences consistent between open tabs. These functions remain available when optional cookies are rejected. Necessary browser storage can also remember your checkout selections and funeral-home referral code.
Optional analytics
If enabled and accepted, Google Analytics 4 helps us understand visits to public pages and the checkout journey. We measure generic product views, checkout entry, optional additions, checkout steps, payment submission and confirmed purchases. Google cookies such as _ga and _ga_<identifier> can recognise a browser for up to 180 days in our configuration. We do not send names, email addresses, postal details, messages, remembrance details or private order URLs. We do not use Google Signals or signed-in user IDs. Private account, studio and funeral-home workspace browsing is excluded; a recent payment can produce a sanitised purchase event when its status is confirmed.
Optional advertising measurement
If Google Ads is configured and you accept advertising measurement, cookies such as _gcl_aw and _gcl_au can help attribute an order to an advert, generally for up to 90 days. Only accepted measurement purposes are enabled. Ad personalisation stays disabled. We do not enable remarketing audiences, Customer Match or enhanced conversions for this service. Any future advertising provider will need its own assessment, accurate notice and consent controls before activation.
Purchases and browser storage
Only a payment confirmed by the server can generate a purchase event. With optional measurement permission, session storage remembers recent payment attempts for up to seven days within that browser session. Local storage holds a limited list of random payment identifiers to reduce duplicate purchase events; entries are reviewed against a 180-day age limit during measurement activity and cleared when optional permission is withdrawn. Analytics is not an accounting record: declined consent, browser restrictions, ad blockers or leaving before confirmation can prevent measurement.
Accept, reject or change your mind
Use the cookie banner to accept optional cookies, reject them or choose analytics and advertising measurement separately. Neither optional category is selected by default. You can reopen Cookie settings at the bottom of any page. Withdrawing permission removes the first-party measurement cookies we can access, clears our measurement storage and reloads the page to stop already-loaded tags. It cannot remove data already received by Google or cookies that only another domain can access. Your new choice applies to future activity.
Who provides measurement
Google provides Analytics and Ads when those services are configured and you opt in. Google receives connection information when a permitted tag loads. Our own implementation sends no optional Google measurement requests before permission. Other services needed to operate the website, including payments and email, are explained in our privacy policy. Contact support@infinitylife.uk with privacy or deletion questions.